What is Golf Link? | Our Audience | Our clients | OUR AD PRODUCTS | Rates | CONTACT US |
To enquire about a campaign today, contact us
What is Golf Link? |
Golf Link is the ONLY provider of Australian golf's national handicapping system. Our "online hook" for EVERY golf club member is each golfers handicap, which every club member can access at www.golflink.com.au. This is why Golf Link is Australia's #1 golf website and has a 'Mature Independent' and affluent audience delivering:
• In excess of 25,000 Unique Browsers on average per day
• In excess of 2 Million Page Impressions on average per month, with
• 76,415 members on our EDM list.
Over 450,000 club member golfers use our service and can be reached online, by e-mail, direct mail and sponsored content integration opportunities. Golf Link is a quality niche site visited by many golfers at least weekly with strong branding opportunities, low clutter and good click-throughs. Golf Link's online data is measured by Nielsen, and audited by the AMAA.
In April of 2010, and then again in September 2011, Golf Link made the necessary technical amendments to facilitate the implementation of the US system of golf handicapping in Australia. With the overwhelming interest in the changes, Golf Link reached more than three quarters of all Australian club golfers in one month (April 2010 and then again in September 2011). Golf Link launched the final iteration of Golf Australia's latest amendments to the Australian golf handicapping system in 2014.
A golfer's handicap is a critical value - it allows competition golf to be played on an equitable basis at all 1,500+ golf clubs across Australia. As a 'badge of rank' amongst golfers, the integrity of a golfer's golf handicap's is fiercely defended. Golf Link has been trusted to provide this value now for over 12 years. Golf Link is a veteran of the digital space.
Golf Link Resources
• Since our launch in 1998, we have been the #1 golf website in Australia (Nielsen Net Ratings 2015)
• Australia's National Golf Handicapping System, used by more than 450,000 golf club members and 1,200 golf clubs around the country
• Golf Link markets tee times and vouchers from over 1200 golf clubs
• Our free monthly e-newsletter, The Link, is delivered to in excess of 64,000 through Golf Link
• Database of over 450,000 golfers available for direct mail
• The Race to Bonville to approximately 3,000 competitive format golfers
Features of Golf Link for Members
• Mates' enhanced membership program, stats, charts and social features
• Golf Link Cup, a nation-wide virtual golf tournaments
• Sponsor Open Days and Race Series at high profiled courses
• Our golf handicap system updates automatically and enables members to review past rounds of play as well as compares handicaps with mates.
Golf Link Member Pages
The process is as easy as entering your Golf Link number. Handicap updates automatically following play; this keeps our members visiting frequently.
Our Audience |
We have consistently high traffic and excellent audience reach.
Golf Link Member Profile
• In excess of 25,000 Unique Browsers on average per day
• In excess of 2 Million Page Impressions on average per month, with
• 76,415 members on our e-mail list
OuR CLIENTS |
We have consistently high daily traffic and excellent audience reach.
A few of our clients include ...
OuR AD PRODUCTS |
Leaderboard
• Display that runs accross the top of all our web pages
• Capable of rich media
• Dimensions: 728 by 90 pixels
Super Leaderboard
• Display that expands from the top of the page
• Capable of rich media
• Dimensions: 970 x 90 pixels
MREC
• Display that runs down the right side of the page
• Capable of rich media
• Dimensions: 300 x 250 pixels
Double mrec
• Display that expands down the right side of the page
• Capable of rich media
• Dimensions: 300 x 600 pixels
Mrec middle
• Display that runs down the mid-right side of the page
• Capable of rich media
• Dimensions: 125 x 700 pixels
gutter left
• Display that runs down the left hand page gutter
• Capable of rich media
• Dimensions: 320 x 50 pixels
gutter right
• Display that runs down the right hand page gutter
• Capable of rich media
• Dimensions: 300 x 250 pixels
5 x text links
• Text adversting located on right side of the page
• Dimensions: 193 x 124 pixels, word count limit (details on request)
• The most afforable advertising option via Golf Link, suitable for clients with smaller budgets
Mobile leaderboard
• Display that runs across a smartphone screen
• Capable of rich media
• Dimensions: 320 x 50 pixels
Mobile bottom Leaderboard
• Display that runs across the bottom of a smartphone screen
• Capable of rich media
• Dimensions: 320 x 50 pixels
Mobile Mrec
• Display that runs on a smartphone screen
• Capable of rich media
• Dimensions: 320 x 50 pixels
logo
• Located under the log in box for optimum exposure
• Must be a company logo
• Not capable of rich media
• Dimensions: 120 x 80 pixels
Solus e-mail
• Bespoke advertorial creative emailed to GOLF Link's opt-in subscription members
• Dimensions: 700 pixels max width
e-newsletter, "the link"
• Text link or island
• Header logo with animation
• E-Newsletter sent monthly
OuR RATES |
An opportunity for enhanced advertising on our site; customise your exposure by co-branding with Golf Link.
• 3,6 and 12 month packages
• We can build a unique, integrated property for you or your client from the media options below
Media | DIMENSIONS | FILE FORMAT |
Leaderboard | 728x90px | Max 100K flash, with backup gif |
MREC / Island | 300x250px | Max 100K flash, with backup gif |
Super Leaderboard | 970x90px | Max 100K flash, with backup gif |
Super MREC | 300x600px | Max 100K flash, with backup gif |
Wallpaper skin | On request | Max 100K flash, with backup gif |
Gutter Pannels | 125x700px | Max 100K flash, with backup gif |
Header Logo | 120x80px | Max 10k, transparent gif only |
Text Link | 2 x 40 characters including whitespace | - |
Video | 300x250px max including player | Flash Video/MOTIF. Max 30 sec. If Auto-play,sound-off. |
Solus E-mail | 700px max width | Max 100k, HTML/jpeg/gif or mixture |
E-Newsletter | Advertorial, Island / MREC, Text Links | Advertorial, Island / MREC, Text Links |
Mobile Leaderboard | ||
Mobile MREC | ||
Mobile Bottom Leaderboard | ||
Direct Mail | Wide variety formats possible - please enquire |
CONTACT US |
Prices for all media formats are available on request and are subject to availability, specific campaign and tenure requirements. For further information and to discuss commercial opportunities across all Golf Link media properties please contact:
• For all Golf industry equipment manufacturers & Lexus Cup enquiries -
Kirk McDonald, Senior Business Development Manager at kmcdonald@golflink.com.au or +61 2 9951 8609
• For all other commercial enquiries -
Mike Dixon, Commercial Director at miked@golflink.com.au or +61 2 9951 8616
Individualised targeting is available on ALL media formats for an additional 25% per parameters of location, age, handicap, frequency of play and income range.